The Significance of 'G':

Curious about the meaning of ‘G’ in our logo?

The upward arrow in the 'G' represents (you guessed it!) Growth. Our focus on achieving long-term sustainable growth outcomes for our clients is at the core of what we do.

If you look a little closer, you will also notice that the ‘G’ is in the shape of an open circle. This represents the importance of always being open to new ideas and perspectives, and to continuously seek out ways to improve and maintain a competitive advantage.  

So we have to ask, what’s the meaning of your logo and how does it align with your company mission and vision? Your logo is often the first point of contact between your company and its customers, and it plays a critical role in conveying your values, and overall brand identity.